Ccpuerh Tea: Redefining Tea Packaging for the Modern Generation

Revolutionizing Tea Packaging with Style and Innovation

China's tea industry has undergone a transformation, with the younger generation seeking a departure from traditional tea packaging and drinking methods. Recognizing this trend, Somethink Brand conducted extensive research on the visual aesthetics preferred by young people. The result is Ccpuerh Tea, a packaging design that combines rich colors, simple typography, and distinct elements to create a visually striking and contemporary product.

Ccpuerh Tea stands out with its unique color palette, carefully chosen to evoke a sense of high-end luxury and fashion. The packaging features three different shapes - round, prismatic, and triangular - corresponding to different types of tea. Each shape is associated with a specific color, representing the maturity level of the tea. This innovative approach allows consumers to quickly identify the product and adds visual impact to the overall experience.

One of the main challenges faced by Somethink Brand was to break away from the traditional image associated with tea and create a design that resonates with the younger generation. By incorporating modern elements and a fresh color scheme, Ccpuerh Tea successfully bridges the gap between tradition and contemporary aesthetics.

The realization of Ccpuerh Tea involved using round aluminum can bodies with gold-plated lids. The patterns on the packaging are achieved through bronzing, while the text is applied using the silk screen process. These techniques ensure a high-quality finish that complements the overall design.

Launched in Dongguan in January 2019 and completed in Guangzhou in April 2019, Ccpuerh Tea has already made waves in the industry. The design was exhibited in Dongguan in June 2019, garnering attention and appreciation for its innovative approach to tea packaging.

Ccpuerh Tea has been recognized for its excellence and creativity, receiving the Bronze A' Design Award in the Packaging Design category in 2020. This prestigious award celebrates designs that showcase resourcefulness, technical skill, and a commitment to improving the quality of life. Ccpuerh Tea's unique blend of art, science, design, and technology truly sets it apart.

With Ccpuerh Tea, Somethink Brand has redefined tea packaging, making it more fashionable, youthful, and sophisticated. By embracing the changing preferences of the younger generation, Ccpuerh Tea brings a fresh perspective to the world of tea, inviting everyone to simply enjoy a good cup of tea in style.